Disney India’s Interactive business is a hub for creation and distribution of high-quality digital content reaching out to millions of users in India. It is responsible for development and delivery of multiplatform games and digital products including apps for multi-brands under The Walt Disney Company - Indiagames, UTV, Disney, Marvel, and Disney.Pixar and distributes the content via all mobile operators and various OEM app stores in India and also internationally. The team has created innovative and popular products including the bestselling ‘Cricket Fever game franchise’ (with over 20 million downloads), the official game of the ICC Cricket World Cup 2015 titled ‘ICC Pro Cricket 2015’ (with over 1.5 million downloads), ABCD2-The game (with over 1 million downloads), Arjun: The Prince of Bali game (with over 0.75 million downloads). The business also provides an interactive gaming experience across television screens through various DTH operators. Leading gaming companies like Electronic Sports work closely with Disney India to distribute their content to Indian consumers.